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<p>Following the successful three-day run of the Saudi Entertainment and Amusement (SEA) Expo, MENALAC looks back on key highlights from the event. This was notably the first in-person exhibition for the Leisure &amp; Amusement industry in the Middle East in 18 months.&nbsp;</p>
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<p>SEA 2021 was inaugurated by MENALAC’s President &amp; Deputy CEO and General Manager of Al Hokair Group, Entertainment Division - Mishal Al Hokair. Mishal also set an inspiring scene with a keynote speech.</p>
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<p>Mishal opened the SEA Summit by delivering a keynote speech titled&nbsp;<em>Welcome to a Resilient MENA Leisure &amp; Attractions Industry</em>&nbsp;that highlighted how, despite the current pandemic and its ensuing challenges, the MENA Leisure &amp; Attraction industry is gaining rapid momentum and gracefully recovering while raising the bar with numerous megaprojects underway.</p>
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<p>MENALAC is also proud to have served as SEA’s Knowledge Partner; organising two panel discussions and one safety session on Day 3.</p>
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<p>Andrew Such of SEVEN, a MENALAC Member, spoke at the Panel Discussion on&nbsp;<em>Understanding the New Norms of Entertainment &amp; Leisure Business to Ensure Sustainability/Global Learnings: Impact of Covid 19 within the Entertainment &amp; Leisure Landscape</em>&nbsp;that was held on Day 1 of the SEA Summit. The session was moderated by Enrico Galorini of GRS Research &amp; Strategy, also a MENALAC Member.</p>
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<p>John Keys of Embed, Pol Mochkovsky of Sacoa, Terry Monkton of Simworx - all MENALAC Members - took to the stage on Day 3 as they discussed&nbsp;<em>How Technology Is Changing The Face of the Leisure &amp; Attractions Industry.</em></p>
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<p>They were followed by fellow MENALAC Members Borislav Atanasov of Walltopia, Robert Cirjak of Wibit, Mike Rigby of Whitewater, Rob Christie of Airparx, and Karel Dubois of AFP Technology- Wavesurfer as they shared insights on up-and-coming&nbsp;<em>Trends and The future Vision of Active Entertainment</em>.</p>
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<p>To conclude the panel discussions on Day 3, MENALAC Member Alex Schrott of TÜV SÜD ME, conducted two safety presentations:&nbsp;<em>Overview of the new ISO/EN/ASTM Amusement Rides Applicable in Saudi Arabia</em>&nbsp;and&nbsp;<em>New Safety Focus on Operation &amp;amp; Use Risk Assessment – OURA.</em></p>
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<p><br>For more information about MENALAC and its members,&nbsp;<a href="https://www.menalac.org/en">click here</a>.</p>
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